Intercultural Design Builds on Tradition and Bridges Cultures


  • Intercultural design workshops have been conceived and lead by Susanne P. Radtke for more than 10 years mainly in the Southeast Asia and the United States.
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    Workshop 2020

    2020: Life: virtual/real, Yogyakarta/Indonesia
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    Workshop 2018

    2018: Collective Identity – Street Art, Athens/Greece
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    Workshop 2017

    2017: Bi- and Trilingual Proverbs, Ulm/Germany
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    Workshop 2016

    2016: ”What is Normal?“ – Intercultural Perception, Yogyakarta/Indonesia
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    Workshop 2015

    2015: Bauhaus and Beyond, Ulm/Germany
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    Workshop 2014

    2014: Indonesian Proverbs, Yogyakarta/Indonesia
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    Workshop 2013

    2013: Type in Motion, San Francisco/US
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    Workshop 2012

    2012: Local vs. Global, Ulm/Germany
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    Workshop 2011

    2011: German and American Prejudices, San Francisco/US
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    Workshop 2011

    2010: Arabic and Latin Kinetic Typography, Ulm/Germany
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    Workshop 2009

    2009: Type in Motion, Ulm/Germany
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    Type in Motion Builds on Tradition and Bridges Cultures

    Intercultural design workshops have been conceived and lead by Susanne P. Radtke for more than 10 years mainly in the Southeast Asia and the United States.

    Her fascination with cultural differences and similarities in society and media is a constant motivation to bring international students together. The workshop goals are to enhance cultural self-awareness, to encourage appreciation of other cultures, and to expand student horizons.

    Media such as animation, video, typography, local and global signs are always the foundation for her intercultural approach. The meaning and the message of signs and symbols in local and global media vary from culture to culture. Designers today focus on the global market on one hand but on the other hand, remain sensitive to their own national and cultural heritages.

    Through the intercultural design workshops, international students get the unique opportunity to learn over the span of just a few days a great deal about their working practices. Additionally, students will experience cultural differences and similarities and the various design languages of the team members from different nations. Furthermore, increased knowledge about the rules and conventions of the broad field of media design is gained during brainstorming, storyboarding and working on the final team designs.

    Prerequisites for the intercultural workshops include interest and openness for different cultures and a curiosity to explore the hidden meanings in signs and symbols, proverbs and expressions in various media. Participants should be motivated to improve their design skills in a challenging and culturally diverse environment.

    Susanne P. Radtke is a tenured Professor of Graphic and Media Design at the University of Applied Sciences, Ulm, Germany, since 2002. Prof. Radtke earned a graduate degree in visual communications from Berlin University of the Arts and she has studied with renowned teachers from the School of Design Ulm (HfG). After completing her graduate work, she was a master student of Prof. Herbert W. Kapitzki, the former department chair of Visual Communication at the HfG. She is co-author of Textbook for Visual Media Design, 7th edition, required reading at many design schools. Radtke lives in both Berlin and Ulm.

    The city of Ulm, Germany, is proud of its worldwide renowned design heritage: the School of Design Ulm (HfG), founded in 1958 and closed in 1968, whose design methodology was based on the Bauhaus principles. The founding director was Max Bill, a former Bauhaus student, and the first courses were taught by former Bauhaus teachers such as Josef Albers, who returned from the United States to support the successor school of the Bauhaus in the new democratic postwar Germany. Today the school building is a design archive for scholars and researchers from all over the world. Remarkably, foreign students from 49 different countries accounted for 44% of the school. The influence of the HfG – especially in Latin America and Asia – has been seen around the world.