Final Animation

The following link takes you to an external information provider for whom the operator of this website assumes no responsibility (see imprint). We received legal permission to use all copyrighted music. All copyright holders have agreed to a share of ad revenue in exchange for their music rights.

Idea

For this workshop, our goal was to visualize specific quotes through animated typography. We decided to use contrasting quotes within the overarching theme of love and relationships. In this area, as in many other areas of life, there are good and bad situations. Accordingly, we chose an Indonesian song called “Tenda Biru” by Desy Ratnasari (2003), which is about the tragic breakup of a loving couple. As a contrast, we selected a German song “Einmal um die Welt” by Cro (2012), where the couple is in a very happy phase. Both lovers are oriented towards fun and the man would do anything for his partner’s satisfaction. With this idea in mind, our team moved on to elaborate and specify the overall message of the animation.

Quote 1: Tenda Biru by Desy Ratnasari (2003)
»YOU uninvitedly forget ME
YOU left ME unwarned
YOU disappoint ME without a word
YOU innocently made ME miserable«

Song Quote 2: Einmal um die Welt (Once around the world) by Cro (2012)
»Baby, please don't ever
Worry about MONEY any more.
Just give me your hand
I'll buy you the WORLD tomorrow.«

Intercultural Perspective

After working together in a team and building a connection and topics, we realized how there are many differences and similarities between our cultures. That's why we want to emphasize this aspect by using quotes for each culture, one Indonesian and one German. Expressing two different cultures requires that we showcase each of the different languages, as well. To fulfill this mission, we had to communicate much about love and relationships.

The attitudes toward love stories also have cultural differences. The german quote is about being together and traveling around the world together. This idea is quite different in comparison to Indonesian culture where there is significant pressure to get married and build a family.

Generally, Germans live more in the moment through many casual relationships while Indonesian are more future-oriented, diving into relationships while hoping it will develop into something more serious and long-term.

Message

The Indonesian song "Tenda Biru" is very slow and emotional. This indicates that Indonesians place a higher value on relationships/community than Germans do. In addition, the song conveys the tragic end of a love story.

"Einmal um die Welt" is a very fast and euphoric song, which reflects the volatility and apparent cheerfulness of the German culture. It is about a happy and carefree love story.

Both songs show different sides of a love story. With the selection of these song lyrics, we depict the cycle of life and of love stories. Additionally, we create connections between both cultures’ perspectives by connecting the song lyrics.

Concept

By showing two sides of a love story and the significant differences between them, we wanted to unite and connect them, because each and every relationship has positive and negative moments.

To bring this idea together with the intercultural aspect of the workshop, we decided to use an Indonesian and German quote and connect them at the end, too.

Design

Tenda Biru is using two characteristic typefaces, graphical aspects like the texture, and hidden elements that represent and contribute to the overall visual design and emotions of the song. Expanding the width of the song title draws a parallel to the dramatic break up of a relationship. The zoom transition into the Tenda Biru quote indicates the end and the beginning of something new, which is shown by the second quote, “Einmal um die Welt”.

It starts with playful, not linear movement, which shows the excitement of the couple. The two icons underline what the song is about. Having the text of the quote moving in an infinite loop represents the emotion of how a love story makes you feel like everything is infinite. Coming to the end, Tenda Biru works its way into the infinite loop. Both quotes are sharing one loop representing the cycle of relationships.

Conclusion

By participating in this intercultural workshop, we all noticed how different designs can be in other parts of the world.

Not only did the animation represent the distinct cultures of Indonesia and Germany—it also brought us together as human beings.