animation – bauhaus and beyond
Dominik Bothe, Retno Ayu Chandra Dewi, Sebastian Roßkopf, Diah Mayang Sari
idea
The idea of our team was to show the differences between the Bauhaus and the Ulm School of Design. We wanted to achieve this by pointing out the typical aspects of the two institutions as well as using two relevant and very descriptive quotations.
Concept
We split our animation into two parts: a Bauhaus part and an Ulm School of Design part. In both parts, you can hear and read the quotations in very shortened versions, making it quite clear which environment the viewer is in. In the Bauhaus part, the quotation is by Ludwig Mies van der Rohe: »It's better to be good than to be original.« The Ulm School of Design part is represented by a quotation by Hans Gugelot: »The designer is a constructor who puts the human being as part of a system.« To convey the message of Mies van der Rohe on a visual and not just an audio level, we decided to twist the quote around a bit. So we first see the word »original« in a very arty, expressive style, which then rapidly gets replaced by the word »good«. Combined with the full quotation, the viewer understands that in the mindset of the Bauhaus being good is always better than being original. Following this, the Ulm School of Design-part begins. Here, we wanted to show the more industrialized approach to design. The first thing we see is a factory which stamps a keyword of the quotation, followed by the rest of the quotation revealed in the style of factory production. We kept the typography minimal so as not to overload the whole scene and keep it simple, as would be in the styles of both the Bauhaus and the Ulm School of Design.
Message
The message we wanted to bring to the viewer was that the Bauhaus and the Ulm School of Design, while still having very different approaches to certain aspects of design, also have a lot in common. The Ulm School of Design should be perceived as a successor to the Bauhaus and because of that, not just copying it, but developing it into its own process.